My step-daughter found Luulla and wanted to order her first prom dress from there. I looked up the reviews and was very skeptical, but wanted to let her steer the ship a bit. To be fair, I had not seen another dress that was as beautiful (or affordable) as the one she chose on Luulla. I was just holding my breath that it would get here and look the same as the pictures.
The cost of the dress was $159. Since my step-daughter is quite petite, we chose to have her dress custom-made, free of charge. I sent all the appropriate measurements and a representative from Luulla responded almost immediately to verify the measurements, ask which fabric color we wanted, what color jewels and beading we wanted, and if we wanted the top part of the dress to be a different color. They provided lots of options. The only thing I would say here that I wish the swatches of fabric were just a little bigger and/or not over-lapping on the fabric swatch card. My step-daughter wanted a "blush" color and it was a bit hard to decipher which pink was blush, which was peach, and which was baby pink. I HIGHLY recommend looking at the swatches on multiple computers so you can get a better idea.
The delivery: We ordered the dress March 7th. It arrived on April 3rd...well before we said we told Luulla we needed it. I feel the shipping was a bit expensive ($40), as it arrived in one of those plastic shipping bags from DHL. It was carefully folded though, with the beading inside and protected by tissue and another plastic bag.
The beading was absolutely identical to the pictures online.
The color was exactly the one my step-daughter chose, however in hindsight, was more of an "it's a girl" pink than "blush". Hence the need for better swatches. (see above comments)
The fit and length were very good although it was a bit loose around the bust. I am chalking that up to her insisting on wearing a padded bra when we were doing measurements and to the dress being backless. Either way, it's nothing the appropriate undergarments can't fix. Had it been a little tighter, there would be no need for a bra as the dress had very nice, built-in cups.
I told my step-daughter that we have plenty of time before the prom and if she didn't love it, we could resell it and find her something else, but she refused, saying she wanted to wear the Luulla.
Final Thoughts: All in all, I'm very pleased with our purchase from Luulla. It is exactly what we ordered. You really can't beat a completely customized dress for $200 including shipping. Only word of caution is to be very sure of the color as the samples are small and the color can change the whole theme of the dress. If I could, I'd give 4.5 stars.