The Firstleaf Wine Club, found online at Firstleaf.club, is a new wine club which describes themselves as “the first fully personalized and customizable wine club” at work in the US today. 

How Does It Work?

According to their website, the goal of Firstleaf Wine Club is to be a “revolutionary” new way to enjoy wine. Instead of other wine clubs which rely on wine experts to choose your wine for you each and every month, Firstleaf says they only need one expert to choose your wine each month, and that’s you.

Customers who sign up will get to choose whether they prefer a monthly shipment of red or white wine, or a mix of the two, and whether they prefer domestic or international wine, or a mix of the two. Once you’ve signed up and receive your first shipment, that’s when your membership truly begins. 

Each time you receive a shipment, you will provide the company with feedback on what you liked or didn’t like about each bottle of wine, so each and every month they will be able to send you a selection of wines that are better and better suited to your tastes. 

In addition, customers will be able to see all the selections they have coming up for the next month and choose to swap those wines out for different wines if they choose, and they have complete control over the shipment schedule as well, with the ability to pause or skip a month at any time.

Cost/Price Plans

It seems as though every member will start off with a single shipment of three bottles priced at $19.95. These are the three bottles the company uses to get your feedback on the types and tastes of wines you like and don’t like, before they proceed with your regular membership order of two, three, or six bottles per month. 

The website says that because they have “cut out the middleman” and partner directly with wine producers to save their customers up to 60% off the retail price of each bottle. Each half case of wine you order will be priced at a flat rate of $79.00, and the smallest retail discount you will ever receive will be 25% off a bottle. 

Refund Policy

In fact, Firstleaf Wine Club does provide their customers with a Refund Policy, which is actually very unusual for a wine club. Of course if a bottle arrives at your house broken or damaged, customers should contact Customer Service right away so they can address the problem as soon as possible. 

However, this company goes a step further and says that they want their customers to be 100% satisfied, and so a customer who isn’t satisfied with a bottle of wine they have received from Firstleaf should contact their Customer Service team to discuss a potential refund or replacement.  

Customer Service Contact Info

Customers who wish to contact their Customer Service team with any questions, concerns, or complaints can do so by phone at 800-461-7203 or by email at [email protected]   

Reputation

Unfortunately this company appears to still be very new because there simply are not very many reviews of this service at all, either from customers or from other wine based services, websites, and blogs.

That being said, this company is making some amazing promises that are almost too good to pass up. The ability to get monthly selections based specifically on your tastes and feedback, the ability to return bottles you are dissatisfied with, and the promise of a minimum discount of 25% off retail price with the ability to pause or cancel your service at any time seems to add up to a company that customers should be willing to try for themselves.      

Competitors and Alternatives?

Certainly there are many other wine clubs in operation in the United States, including American Cellars Wine Club, Vinesse Wine Club, TastingRoom.com, ClubW.com, and many others. 

If you have any experience with this company or their products, please leave your Firstleaf Wine Club reviews below.