( 29 reviews )
Website: is an online platform for getting personalized recommendations from experts regarding products for hobbies such as golf, fishing, skiing, and camping, among others.

What is Curated? is an online shopping experience with a human touch. They are a collaborative online shopping service intended to assist shoppers making expensive purchases.

Curated matches customers with experts for items that have some degree of complexity and are usually expensive.

This allows shoppers to get access to unbiased product recommendations and good deals, personalized for the customer by real experts.

The company was founded in 2017 but announced its official launch in late 2019 with $27.5 million in total funding. 

The primary office location is in the San Francisco Bay area, but experts live across the country.


“At Curated, our goal is to help people pursue their passions and interests to the fullest by helping them buy the right product or experience. We want to get rid of the uncertainty that often surrounds complex or big-ticket online purchases,” said Eduardo Vivas, co-founder and CEO of Curated. “There’s an incredible number of experts around the country — like golf and ski pros — who live their passions every day and have the desire to share their knowledge...”


Not only does the customer win by shopping through Curated, but so do the Curated experts, who get to monetize their passion and expertise.

There are experts in categories across the board, from winter sports to bikes, from golf to wine. 

All of these experts are knowledgeable and excited to help the shopper discover the perfect personalized product.

How Does Curated Work?

When first visiting the site, Curated customers are asked a few basic questions about their specific needs – about history and experience in the activity as well as preferences and intended use.

They are then connected with a Curated expert, who will discuss the details of what they are looking for.

While the conversation begins on the Curated platform, it can continue on whatever medium you are both comfortable with – text, email or even phone, if it’s easier to describe your needs verbally than to write them out.

Once the expert has a good understanding of what you are looking for, they will provide a few personalized recommendations including detailed explanations of why each product is a fit for them.

The customer can purchase directly from Curated once they’ve found the right product together.

If you’ve ever tried to buy one of these items on your own online, you know how helpful an expert could be.

They can answer questions and assess your specific needs, and send unbiased recommendations that are perfect for you.

They can also help you shop smarter, and find good deals you might miss otherwise, on your own.  Over 1 million customers have been connected with experts to date.

Customer Reviews & Complaints

Both customers and experts alike seem to be satisfied with their Curated experience.

In order to understand the customer service, it’s helpful to research how satisfied the experts are with their employment experience. has 19 job reviews on Glassdoor, with an average of 3.4 / 5 stars, and over 60% would recommend it as a place to work.

Most experts appreciate the ability to monetize their expertise and passion, and the flexibility of working with Curated, since the work is technically freelance and commission based.

Because Curated has happy experts, they also have happy customers. 

You have the ability as a customer to read employee reviews, so you can actually see how many previous customers your expert has assisted, and reviews of their expertise.

That allows you to understand your expert, and get to know them better as a person.

Overall, experts have an incredible 4.95 / 5 star review across over 25,000 reviews site-wide, and so many customers have found the perfect product through the Curated experience.

Customer Service

The Curated team wants you to love your purchase, so that the connection customers build with their expert can keep helping them when they need advice in the future.

For that reason, a customer may return most new, unused items within 30 days of delivery for a full refund. 

There are some exceptions to that, particularly for golf items which have a 14 day return policy.

Because you’ve been connected with an expert all along, the overall customer service is extremely personalized for an optimal shopping experience.


Cost & Price Plans

Curated is a free service. You only pay for a purchase or booking. If you enjoyed your experience, a tip is recommended, as 100% of the tip will go to your expert.

Experts are paid per conversation, and a percentage of your total purchase, in addition to that tip. 

The tip inspires them to make sure they are making the very best recommendation for that customer, not simply suggesting the most expensive option.

In addition, Curated guarantees they will get you the best deal around, so there’s no more buyer’s remorse. 

Curated will price match, and there is free shipping on any purchase over $50.

The Bottom Line

The question you might be wondering - is legit? The answer is a resounding yes.

Curated has amazing reviews on their own site, but also across other independent sites.

While still a relatively small scale operation, many happy customers have been connected with experts across multiple domains of sport and hobbies, and gotten the perfect personalized recommendation.

The Curated experience is a great way to shop for new or old hobbies, and ensure you’ve got the best tech and gear just for you.

If you have any experience with or their services, please leave your reviews below.

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Exceptional online shopping!!
March 25, 2024

I live in a remote area about two hours from the closest ski shop, and when my son decided to pick up skiing, I had no idea what to purchase. Fortunately I stumbled across Curated. The site paired me with Ben a ski expert. He answered all my questions, shared his opinions with explanations, and was very patient. After such an exceptional experience, I’ve used Curated a couple of other times to purchase snowboards for myself. Matt was my snowboard expert, and he’s been just as helpful! I never felt rushed or forced to make a purchase. Honestly, if you have questions or want help with a purchase, this site is awesome! Thanks!

Value and professional advice
March 20, 2024

So I was new to boarding, but had recently kinda “ got it” and was getting hooked. I knew what I liked riding and what I wanted from my board but not which board would provide what I was looking. I was treated fairly and honestly and got a board that does perfectly what I expressed. My expert continues still to answer questions if I have them, and has even shared some places to go ride. So it feels professional and personal which I can appreciate. Just made my second purchase and they easily beat any prices I can find in my searches.

Personalized, professional and friendly guidance from initial inquiry to purchase!
March 11, 2024
I have used Curated for four separate purchases, and like all of the previous cases this most recent purchase was perfect. I got expert, personal advice that not only reflected the research I had done on my own, but made me aware of issues/features that I had not even considered. Chris was a pleasure to deal with, thoroughly answered every question I had, and took the time to know me so as to make a number of solid recommendations. I continue to be blown away by this service. Thanks to all involved.

There's a reason I keep coming back!
December 30, 2023
Edward has -- without fail -- provided me with excellent and varied options as a novice downhill skier. He clearly knows his craft and is patient and helpful with my numerous questions. There's a reason I keep coming back!

Chris Casey is amazing!!
November 24, 2023
Chris Casey is an absolute rockstar when it comes to customer support and knowledge about golf clubs!!! I will use him with all my future golf club purchases, he even helped me in thanksgiving day, give this man a raise!!!!

Will be a return customer!
November 22, 2023
This was my first time doing business with Curated and let’s face it, there are a lot of options out there when looking to purchase golf equipment. The combination of my golf experts product knowledge and dedication to service with Curated website interface was terrific! This company has figured it out, I will definitely be a return customer!

Great Assistance
November 18, 2023

Ian has recommended some great items while working with my budget.

Get the right product with expert guidance
November 2, 2023
I have been working with Chris on getting advice on buying golf clubs based on my requirements. He has been awesome and has guided me correctly to secure the equipment I requested. My specs were quite unique but Chris was able to find what I was looking for. It has been a pleasure to work with Chris and Curated.

Helpful Experts and Price Matching
October 11, 2023
I've bought a pair of skis, bindings, helmet, and boots from curated. The expert that helped me decide what skis and bindings to get was extremely helpful, and I was able to get a good deal on both. I already knew what helmet and boots I wanted, and got a price match on each of them. Shipping has been great each time. Would strongly recommend.

Ted was the best to work with!!!
September 26, 2023
Just started out playing golf and Curated, with the help of Ted,made my buying experience so easy. I’ve bought twice and have been completely satisfied both times and look forward to the next purchase.

September 25, 2023

I found Curated while surfing social media and I wasn’t looking for this experience but I’m super glad I found it and tried it.

Being a golfer I found Curated’s ad interesting. I contacted them and a guy named Chris Casey started chatting with me. I wasn’t happy with the clubs I had been using and thought the problem was me so I stayed with them to the point I realized no matter what I did those clubs weren’t going to deliver. I thought I needed to get in better shape ( still doing that part) but still nothing was changing .

Chris asked me a bunch of questions about my abilities etc . After, he suggested a different brand than the one I was using. It appears Curated can get whichever brand you might want.

I waited a year during Covid to get the clubs I ultimately ended up hating but I was determined to make them work.

Moving on, I bought a new driver, 3 wood, and 3 hybrid. When I finally got out to play I was astonished how dialed in Chris’s suggestion was. Blown away . Also there were certain custom options I wanted and Curated delivered 100%. Having had that great experience I again reached out to Chris Casey and he was right there, again. I asked what he would recommend if I wanted to replace the rest of my set and told him my previous results were a dramatic improvement. He again suggested the same brand. I asked for certain mods again.

Also, Curated does offer a trade in value for your old clubs. Great! Golf clubs certainly don’t appreciate in value and I thought the trade in amount was fair enough, Couldn’t be easier. I’m purposely not mentioning brands in this review as everyone has a different experience and opinion.

In conclusion, I think Curated is fantastic and I can’t thank Chris Casey enough for his expertise, time and patience with my questions, and his advice. Totally on target. Total game changer for me. I had a much better experience with Curated than I did with the “walk in try’em out “ golf shops. Astonished!

Thank you Curated and Chris Casey .

Great Service
August 31, 2023
I’m very happy with Billy Estes and Curated. They pay attention and do what they say. Really happy with the wedge I bought and recently ordered a new driver I can’t wait to hit.

Not what their reviews say
August 27, 2023
My experience was horrible with this company. You buy in good faith when they have no idea if they have an item. They did not. Charged my credit card and tell you it takes 10 days to credit the card back. That is a sham and they know it. They get the float. Then after ten days no credit. Watch out!!!

Like a personal assistant
June 29, 2023
I really enjoy having a professional helping me find what I'm looking for. And matching products with my needs and discussing options. Without me spending hours researching.

May 26, 2023
Excellent. Period.

Options and specific discussions that help the service.
May 9, 2023
The business and online chat with an expert is essential for product selections and performance expectations in the field. Curated has by far the best online outdoor products and personalized service that keeps me coming back. I would high love to share my experiences with others.

Heather happy
April 8, 2023
Love love very helpful happy to receive expert advice.

December 6, 2022

I thought this was a great idea to help me find a car seat. I was recommended car seats by the car that I had. I ended up getting one and put it in my car to see if it fit and took it to the fire station to have it checked and they said it was not a good car seat for my car.

When I tried to return the seat they said I couldn’t because it was used. How else are you supposed to know you don’t want a car seat? Well, I’m at least glad I didn’t give the curated lady a big tip.

Don't even think shopping at Curated. You'll get wrong item delivered.
November 25, 2022

I ordered ski for my boy and they sent me a wrong size. They requested return but didn't pay for pick up. I needed to bring to local UPS store. The package didn't have an order slip and they don't seem to be using POS system to prevent from sending wrong items. Customer service team were responsive, but their fulfillment operation was terrible.

Don’t do it
November 3, 2022
Don’t do it. Ordered skis that came inappropriately packaged and severely damaged and had to fight and battle for well over a month just to get an insufficient partial refund when a full refund should’ve been offered.