Home Wealth Formula, by Mark Starr, is a new work at home business promoting a link posting opportunity. According to their site, you will be paid an average of $15 per link you post for a major corporation. Their math shows that you can earn almost $60,000 a year posting links for just one hour a day.
Unfortunately, this is incredibly misleading. Home Wealth Formula has purposefully left out many of the details involved in link posting to make it seem like an easier, more profitable opportunity.
Link posting is actually a form of affiliate marketing. You are posting links for other companies, however, you must pay to post these links. And after you have paid money to post these links, you will only be paid after someone not only clicks the link, but the purchases the product that link is promoting.
So, not only do you not get paid to post a link (but rather earn a commission when a product is purchased) you also must pay your own money to post that link. This means you actually have a chance to lose money on this opportunity, which is not mentioned anywhere on the Home Wealth Formula website.
Link Posting Certification
Over the past six months to a year, the “link posting certification” class has become one of the biggest markers of a scam. First of all, you need no certification to post links. Anyone can do it at any time, and all they have to do is join up with Google AdWords. In fact, the Google AdWords program will give you pretty much all the knowledge you need to use their program for free.
In addition, link posting has been around so long and is such a cornerstone of affiliate marketing at this point, you can head to almost any online forum searching for info on link posting and likely find much more sophisticated and helpful information from real world affiliate marketers then you will find in this “link posting certification” class.
Second, every company claims that they have “the only certified program in the world,” when, in fact, tons of companies are offering this worthless certification. These companies have to find a reason to make you pay them for information that you could easily find for free, so they have created this program. Fortunately for us, this program has become a clear sign that potential customers should just walk away.
Other Red Flags
Another red flag against Home Wealth Formula is that the website is being advertised by a multitude of fake news sites. Fake news sites are promotional advertisements made to look like online newspapers. This is intended to trick people into believing that advertising claims and slogans should be taken as fact. Companies that entice customers through the use of fake news sites are nearly always scams.
Yet another red flag for Home Wealth Formula is that their payment page security verification tags are simply photos, cut and pasted from another website. If they were legitimate, they would act as links taking you to another page which explained the security verification process.
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