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Wearing a watch isn't just about the ability to tell the time, it is also a fashion style which shows the individuality of a person. In order to get the best-branded watches, you must fork out thousands of dollars to get your hands on a shiny Rolex. However, there is an alternative option if buying brand new watches is too much for you.

The Watch Box grants watch enthusiasts access to thousands of pre-owned luxury watches with very competitive prices. They are based in the two largest watch markets in the world, USA and Hong Kong but extend their reaches worldwide. It is a marketplace where tons of exclusive sellers advertise and cash in on their unwanted timepieces.

The Watch Box has over 15 years experience selling valuable watches and goes through rigorous checks to ensure that anything sold is of high quality and in working order. They feature in outlets such as The New York Times and The Wall Street Journal who rave about the selection of timepieces they have on sale for very low prices.


The Watch Box features numerous watches but does not keep stock on the shelf as they rely on the sellers advertising their products. The main focus is selling thousands of second-hand premium watches such as Rolex, Cartier, Breitling, Omega, and more, with most luxury brands accepted for listing. 


To avoid sellers selling counterfeit or non-working products, The Watch Box works closely with sellers to ensure that the watches they sell are genuine and in good condition. They also ensure that genuine sellers get the most value for their timepieces.

The Watch Box has a Youtube channel where they take a look at the physical side of the watch to guide potential buyers with in-depth reviews and a closer look on the real thing.

How Does It Work? is an online platform where you can browse to buy pre-owned watches, or sign up to become an approved seller.

Their website is sleek and easy to navigate with various filters such as brands, price ranges, and complications showing the photos of the model. If you want to sell your watch, it is as simple as getting it valuated, sending it to the Watch Box and after an inspection, the money will be paid into your bank account. The price you get from the Watch Box isn’t the same price as they would resell it for.

There is a facility where you can trade an unwanted watch against a watch you want to buy on the website. The value of your trade-in will be deducted on the overall price of the watch you want to buy. You can speak to their dedicated trade team to agree on a final cost for the transaction.

All products sold come with a 15 month worldwide guarantee for that extra peace of mind.

Cost and Price Plans

The costs and prices vary on what watches they have in stock. When you browse on their website, it gives you the option to choose a price range to view watches in certain cost brackets. You can expect to see watches no less than $1,000 reaching prices over $100,000.

To help keep the cost of your next purchase down, you can avail the trade-in feature if you have a surplus watch available to trade.

Customer Service

The Watch Box has 3 methods of communication if you require assistance. Their customer service team is available 24 hours a day, 7 days a week with an option to call, text, and email them. There is no live chat function on their website as of yet but their customer service department does very well to respond to any queries and complaint in a timely manner.

However, there is an online chat function for those who are selling or trading their watches in, with dedicated experts ready to evaluate the product.

Online Reviews/Complaints

To be able to distinguish if an online company is genuine and stay true to their word, you can look at their feedback and reviews from real customers. On their website, testimonials from buyers laud the amount of choice and how easy it was to buy and sell watches. The Watch Box also maintains a high star rating across media outlets such as Facebook, and even on the Apple Store.

The main draw is the simplicity of selling a watch in minutes and given the best valuation for watches anywhere on the internet. Their website’s ease of use and their search functions also help buyers locate their perfect luxury watch with the lowest price.

Competitors and Alternatives

The Watch Box isn't on their own in the market in terms of reselling pre-owned luxury watches. Below are other alternatives and their competitors and see how it fares against them.


Founded in 2003, Chrono24 offers a similar service to The Watch Box. It is also a marketplace for luxury watches with sellers from over 90 countries. The main difference is that they allow sellers to place their own ads and buyers can contact them directly for a request to purchase.

As soon as Chrono24 finds a suitable buyer, the verification process starts. They claim to have a high valuation rate for watches and deducting a certain percentage as an ad fee.

Crown and Caliber

Crown and Caliber claim to have the lowest prices on pre-owned watches on the internet. They constantly review pricing models and compare them with other sites such as eBay to ensure that they list their luxury watches with the lowest price.


Phigora stocks a wide range of luxury watches at very low prices. They refresh their catalog with fresh new arrivals daily and you can head over to their blog to read an in-depth analysis of featured watches. The process of buying and selling is very simple with helpful watch experts who can help you with any technical or general questions.

Where to Buy?

The Watch Box only serves customers from their main website.


When making a major watch purchase, it is important to know that you will be getting the highest quality product in exchange for your money. Many online watch exchange companies have great reviews and are becoming a great way to buy a luxurious timepiece. At The Watch Box, you are able to purchase your dream watch without the nightmare prices.


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1 ‘ ’ Reviews
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Poor service and dishonest practices
March 15, 2020
Sells broken watches, will not honor claims or existing agreements.