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About is the online home of Fray, a company that says their goal is to provide cute clothing and jewelry for amazing people, acquired from all over the world, and sold through their website. 

How Does It Work?

According to their website, the creators of got tired of cookie cutter apparel stores with “lackluster selection and boring gifts,” and wanted to provide their customers with something different. To do this, they created a website with a small, carefully curated collection rather than a giant collection filled with unoriginal products. 

Their website says that each month, their staff curates 100 different clothing items and accessories, all chosen with the goal of finding items that will get you excited about shopping again. In addition, they hope to provide amazing clothing and accessories at amazing prices. 

Their website does say, however, that the global merchants and artisans they partner with to bring these products are located all over the world in countries like Thailand, Tibet, China, India, and others. This means that items may take between three and five weeks to arrive.   

Cost/Price Plans

Obviously this company sells a wide variety of products at this time, as well as custom ordered products, which makes it difficult to quote a single or static price range for what you will find here. That being said, all prices are clearly displayed before you finalize and submit your order. 

Refund Policy

Their website says that they hope all of their customers are 100% satisfied with what they have ordered from this website, and if they are not, they want to hear about it. Their website does indicate that they will provide a refund to customers who are unhappy, but they do not provide a fully detailed Refund Policy on their website nor do they offer a Terms & Conditions section that explains their legal obligations. Because of this, customers may want to contact their Customer Service team in advance of submitting a purchase.  

Customer Service Contact Info

Customers who have questions, concerns, or complaints they would like to direct to their Customer Service team can contact them by email at


At this time it appears that this website does not have that many reviews available from general customers who have used their store or their service, as it seems this company and website are still pretty new. 

That being said, it is important to mention that there are other websites that not only make the same promises as, but actually use the exact same text in all their policies and explanations. Unfortunately these other, similar websites don’t have positive reviews at all. 

The main complaints regarding these other websites is the delivery time. Shipping products from manufacturers and artisans in other countries takes weeks, as mentioned above, but many customers complained that the products never arrived and those that did arrive were either not what they ordered or not good in quality. 

There is no evidence at this time that is associated with these other websites, other than the similar texts and promises, but prospective customers should know about these concerns in advance.    

Competitors and Alternatives?

Actually there are many different companies that specialize in making products based on classic and popular literature, as well as many different independent artists on websites like Etsy that will do similar projects for customers. 

If you have any experience with this company or their products, please leave your reviews below.

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Reviewed By Charu on August 2, 2017

I cannot believe the unprofessional attitude this company has (I now doubt the existence of this company). I ordered a dress more than a month back and every time I email them asking the status of my dress, I get a standard, generic mail with a tracking link that does not work.
There is absolutely no way you can contact these guys since there is no helpline or contact number. You have to rely on just emails, which are answered by robots I feel. My money has gone down to drain and I know I will never get my dress or the refund.

I want to warn other people here - NEVER EVER BUY FROM THIS WEBSITE! IT'S A SHAM!

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