Marketo.com is the online home of Marketo, a company founded in 2007 which claims that they make marketing software that is built for marketers, by marketers, to help professionals and businesses meet their goals.
According to their website, the role of sales and marketing professionals has changed over the years due to changes in technology and the internet, and the rate at which these things change has created extra difficulties and challenges for these professionals.
Marketo says that marketing professionals need software to help them find customers, build and grow relationships, and cope with the pace and complexity of engaging customers in real time.
And while many other companies like Pardot.com try to address these same issues, Marketo.com says their goal is to provide the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships.
Their software provides marketing automation, which makes it easy to create, automate, and track campaigns and workflows across all channels and email marketing that goes beyond the blast to engage your prospects and customers with highly relevant email campaigns.
It also offers marketing management products which will help you plan and manage marketing budgets across teams and regions and analytics, to help you answer important questions about marketing return on investment performance and improve the impact that marketing has on the revenue process.
Finally, their software also addresses social marketing products which can help you make every campaign social with their "plug-and-play" social apps that will engage customers and generate brand advocates and sales insights to help you deliver marketing insight to your team, without them ever leaving the customer relationship management tool.
The pricing for their services differs based on the size of your company and your needs. Small and medium businesses can get their marketing automation software and tools starting at $1,195 per month and their financial management software and tools starting at $215 per month, while large companies will need to call them directly for a price quote.
If you have any experience with this company or their software, please leave your Marketo.com reviews below.