( 5  Reviews )



Write a Review

About is an online retailer which says they provide their customers with “Luxury for Less,” saying that they specialize in manufacturing and wholesale of high-end fine diamond jewelry and watches. 

How Does It Work?

Like any other online retailer, customers are welcome to visit their website and search through their available inventory by category, including Men's Jewelry, Women's Jewelry, Engagement Rings, Loose Diamonds, Diamond Watches, Eternity Watches, Wedding Bands, Closeout Jewelry, Custom Jewelry, and more.

Their website says that they are proud of their large collection of round diamonds and princess cut diamonds set in a variety of golds, including 10K, 14K, and 18K, white gold, yellow gold, and rose gold, as well as sterling silver or Platinum.

Cost/Price Plans

Since this company carries and manufactures such a wide selection of jewelry, there is no real way to quote a set, static price range for the items they sell. However, they do offer their customers a “Best Price Guarantee.”

This Guarantee is very detailed, and says that the product you find at a lower price than the product must be the same make, model, and color, the item must currently be in stock at the other retailer, and the other retailer must be “an established site, as determined by”

The Guarantee only applies to claims made within 10 days of your purchase date, and does not apply to auction, deal, or flash sale websites.  

Refund Policy does provide customers with the ability to return their purchases within 30 calendar days for a full refund of the product price, without any restocking fees. The 30 day time period is counted from the day the product shipped to the day it is physically received by their warehouse.

All merchandise must be in “new and unused” condition, which means that there are no scratches, marks, or blemishes and all security/price tags are in place and not tampered with. The item must not have been sized or altered in any way. Items with any indication that it has been used cannot be returned. 

Before returning any item, you must contact Customer Service and receive an “RFI” number. All returns must be with the RFI number, via a traceable carrier, and insured for the full purchase price of the product. 

Customer Service Contact Info

Customers who would like to contact their Customer Service team with questions, concerns, or complaints can do so by phone at 866-423-6262, by email at [email protected], or by using their website’s Live Chat feature, whenever it is available. 


The information being shared about this company online could be very confusing to a potential customer. There are certain reports online from customers claiming that the jewelry they ordered from this company was later appraised by independent jewelers as being “fake,” and then there are rebuttals to these reports provided by claiming that these reports are likely being made by competitors. 

The truth is that most reviews online regarding this company are positive, and the negative reviews which have been submitted seem to have been addressed by representatives of 

Unfortunately it is also true that reviews – both positive and negative – can be manipulated. That being said, according to comments made by representatives of, if customers can actually prove that they are selling fake jewelry advertised as real, they would be guilty of fraud and could easily be shut down.    

Competitors and Alternatives?

There are many other companies which promise customers access to fine jewelry through their websites, including Majestical Jewelry, Effy Jewelry, The RealReal,, Robbins Brothers, Ritani, Brilliant Earth Reviews, and more. 

If you have experience with this company or their products, please leave your reviews below.

You May Also Be Interested In

5 ‘’ Reviews
Sort Reviews By:

Wedding Band

June 27, 2019

Just received my first order with I ordered a custom diamond wedding band.
Excellent service. They were recommended by a friend and I will definitely recommend them.

Comment on this review...

Fast service, great products

June 26, 2019

Diamonds were beautiful. I retuned it since I wanted more diamond weight and slightly larger look. They have helped me design a similar look, special made. Easy to work with and amazing customer service. Never worry about their quality.

Comment on this review...

Awesome Cooperative Staff

January 6, 2017

Awesome cooperative staff that took care of diamond chain and ring were packed beautifully for my husband on our marriage anniversary.

Comment on this review...

Thanks for Delivering Gift on Time

December 21, 2016

I purchased a diamond watch for my fiancee to gift on his birthday. I order it just 4 days before & I was quite sure that it will deliver after his birthday. But thanks to Itshot, they delivered it on time with nice packing. Thanks Itshot! You made my day.

Comment on this review...

great company, jewelry selection and prices

September 13, 2016

they worked with me on customizing a wedding band for my princess cut engagement ring, very happy with the service, attention and my new ring, thank you all! -Jess

Comment on this review...

Leave a Review