Ideal Agent is a company that states it has partnered with top agents throughout the United States to provide real estate services at a reduced commission.
The company claims that instead of the typical 6%, their users pay 2% in commission. Ideal Agent has been featured on several prominent media outlets.
How Does It Work?
Ideal Agent takes real estate agents across the US and partners with them to help homeowners sell their residences for a reduced commission rate. However, this does come with some caveats.
First, a homeowner can locate a real estate agent or broker in their desired locations on idealagent.com with no fees associated with the service.
Ideal Agent’s business model includes the agents accepting a reduced commission when their services are acquired through the website.
Whereas the selling agent, the one who handles the listings, typically collects a 2.5% commission fee or higher, the agreement with Ideal Agent is that they will take 2% instead.
Although this isn’t a massive price change, if the buyers come into the negotiation without a separate agent, the broker acquired through Ideal Agent will complete both the buyer and seller portions for the 2% cost.
This fee would typically cost between 5-6% otherwise, split between two separate agents.
What Does It Cost?
Ideal Agent receives their payment through a referral fee paid by the realtor to the company at closing, so using Ideal Agent comes at no cost to the homeowner
Ideal Agent provides many different options for contacting the company for issues or questions.
Phone Number: 1-800-750-4014
Ideal Agent Reviews & Complaints
We found that Ideal Agent has very high ratings and minimal customer complaints. However, some of the agent reviews are not favorable.
The company is accredited with the Better Business Bureau (BBB) and has a score of A+. Currently, the ratings score at a solid 5-stars.
There are definite pros and cons to using Ideal Agent. For one, you can find high-quality agents in a fraction of the time it typically takes you.
However, there are rare times in which the agents don’t feel as compelled to work as hard as they typically would due to the reduced commission.
Although this is rare, some agents will place your home as lower on the priority list due to the low fee.
In terms of employees, the company is highly rated at 5/5 for staff reviews on Glassdoor. Those that have complaints are minor, and many have praised the leadership at Ideal Agent.
Where Is Ideal Agent Based?
Ideal Agent is based in Tampa, Florida: 3109 W Dr. Martin Luther King Jr Blvd Suite 650. However, their service is offered nationwide.
Does Ideal Agent Sell Land?
Yes, you can utilize Ideal Agent to find an appropriate broker for selling your land. It is also possible to obtain an agent to help you purchase a home.
What Is Ideal Agent?
Ideal Agent is a referral company that helps home sellers find the best realtor for their area and situation. Ideal Agent will match you with a top-rated agent to help you successfully sell your home.
Is Ideal Agent Legitimate?
Yes, Ideal Agent is a valid company that the Better Business Bureau accredits. The company has positively served many customers throughout the years.
How Does Ideal Agent Make Money?
Although customers of Ideal Agent can utilize the services offered by Ideal Agent for free, the realtors and brokers that receive business by way of Ideal Agent pay a referral fee to the company upon closing.
Competitors and Alternatives
There are many avenues to selling a house and several options with a similar business model to Ideal Agent. Some of those include:
Ideal Agent vs. Clever - When using Clever, you can choose from various agents instead of being assigned to just one. Additionally, they cap their realtor commission at $3,000 or 1% instead of 2%.
Ideal Agent vs. Realtor - Acting as a comprehensive database of those part of the National Association of Realtors, Realtor offers the ability to search for those in your area to act on your behalf during the buying and selling process.
The Bottom Line
Selling a home can be an incredibly overwhelming experience. Between searching for a realtor, deciding to list, preparing the house for photos, it can become tiring and expensive.
The cost of a real estate agent’s commission can be up to 6% when selling your home. Although that seems like a small amount, it often becomes a significant expense during the home selling journey.
Although Ideal Agent may not hit the mark 100% of the time when matching you with an agent, they do have a database of top brokers and realtors that can steer you in the right direction.
Additionally, Ideal Agent is a free service with no obligation to continue with their recommended agent.
With the no-cost, no-obligation basis and the high reviews across several different platforms, we believe that Ideal Agent is an option to consider when selling a home. If you don’t have an established relationship with an Agent or are new to an area their services can be helpful.
You should still do your own due diligence on whatever agent they set you up with.
Some of the negative reviews mentioned instances where Ideal Agent realtors sent contracts with incorrect amounts on them.
Since this is likely one of the most important transactions you'll ever make, you want to make sure you’re working with someone that treats it that way too.
If you have any experience with Ideal Agent or their services, please leave your reviews below.
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