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About is the online home of Goop, a lifestyle brand and website created by celebrity Gwyneth Paltrow with the goal of spotlighting “the very best experiences, recipes, products, and advice.”

How Does It Work?

According to their website, Gwyneth Paltrow launched in 2008 as a place to provide travel recommendations, health-centric recipes, and shopping discoveries for friends, as well as place to consider and discuss topics in health, fitness, and mental wellbeing.

Goop is now a “fully formed lifestyle site” which has grown significantly since its initial launch. In fact, they now offer their customers Goop brand products including a skincare line and a vitamin supplement subscription, called Goop Wellness, all of which were designed by skincare and health professionals that Paltrow chose due to their excellent reputations in their field. 

Goop organizes all of their editorial content into sections they call: Go, Be, Do, See, Make, and Get. They also provide additional links to some of their more popular topics, including City Guides, Recipes, Clean Beauty, Detox, Goop Label, Goop Wellness, In Goop Health, and Videos.

Cost/Price Plans

The general information available on is entirely free of charge and customers can come and go as they please, getting their information and recommendations as it personally suits them. The Goop Wellness vitamin subscription is priced at $90 per month as long as you choose to be a member, and the Goop Skincare line will have individual prices for each product.  

Refund Policy

Some items that are available for purchase through will be eligible to be returned. If your item qualifies for return, it must be returned within 40 calendar days of the order date and the item must be unopened/unused, with tags, in their original packaging. Their website offers a fully detailed and published Return Policy for customers who would like specific instructions on the return process. 

If you have a skincare, makeup, haircare, and fragrance item that has been opened, tried, or tested, they do ask that you contact their Customer Service team on information for how to return this item. They do say that these items will be limited to a store credit refund. 

This website does not accept returns of intimate apparel, earrings, any personalized or custom-made products, final sale merchandise, or products that are specified as non-returnable in the description.         

Customer Service Contact Info

Customers who would like to contact Customer Service with any questions, concerns, or complaints can do so by phone at 844-987-4667 or by email at [email protected]  

Reputation is a notoriously controversial website, discussed frequently and often online by people who absolutely love it and people who absolutely love to hate it. It has become an often polarizing topic of conversation when discussing the reach and influence of celebrities, so prospective customers looking for information on whether they should become a Goop follower will find lots of extreme opinions in both camps.

The reality is that Goop comes with the same caveat as any other lifestyle blog. Gwyneth Paltrow is not a doctor, a nutritionist, an aesthetician, or any other kind of medical or health professional. The products she recommends are products she likes. It doesn’t mean that they are the best products or the right ones for your needs. 

Customers who are concerned about her skincare line or her vitamin line should look for reviews specific to the products they are considering purchasing online or they should speak to their own doctors about crafting the right supplement routine for their needs. 

Competitors and Alternatives?

There are many, many different lifestyle blogs, websites, and brands available to people these days, including many from celebrities like Jessica Alba, Lauren Conrad, and many others. People who are looking for alternatives to are likely to find many different websites which fit their needs.

If you have experience with this company or their products, please leave your reviews below.

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