Enduracool Towel Reviews

Enduracool Towel
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About Enduracool Towel

The Enduracool Towel available from manufacturer Mission is a new product that claims to use patented technology to provide users with a towel that will stay cool for hours longer than a regular wet towel.

How Does It Work?

The website says that their towel is made from a proprietary fabric that will instantly cool once it has been soaked with water, wrung out, and then snapped in the air to "activate their cooling properties."

This fabric works by absorbing moisture into its fabric core, which then circulates water molecules to "regulate the rate of evaporation" to create a cooling effect that is maintained for a longer period of time than would be maintained by a regular towel.

Cost/Price Plans

The cost of the Enduracool Towel is $14.99 plus the cost of Shipping and Handling, which they quote as a $3.99 flat rate for "Smart Post" shipments in the continental US.      

Refund Policy

The Mission website does not publish a Refund Policy specific to the Enduracool Towel, only saying that some of their products are eligible for refund. Concerned customers may want to contact Customer Service or speak to their local retailer before purchasing.   

Customer Service Contact Info

Customers who would like to contact their Customer Service team with questions, concerns, or complaints can do so by phone at 866-944-6477, by traditional mail at 390 Fifth Avenue, New York, NY 10018, or by submitting them directly to the website.


The Enduracool Cool has mixed reviews, with some users feeling that it is not much cooler or more effective than a standard towel soaked in cold water, while other users feel strongly that this towel is much more effective than a traditional towel. 

Competitors and Alternatives?

There are other products created with the goal of helping people keep cool and comfortable, like the Coolware system created by Thermacell
If you have any experience with this company or their products, please leave your Enduracool Towel reviews below.

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