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Capterra is a website where customers can go online and write reviews for some of the software products and companies they’ve used. This is to give potential future customers a deeper look into what the software/company is and how reliable they are.


Capterra doesn’t have any actual products, but vendors can get a hold of them to have their website or software program up for advertising and review. With both a paid and free version, Capterra wants to help businesses get their names out there and generate reviews.

If a company opts for the paid option, they will have themselves and their softwares posted onto the website, available for people to review. The administrator of the company’s account will also gain access to a number of statistics and activity reports that let them know how their software is doing.

Also, the company will have a landing page that summarizes all of the previous reviews and some of the company’s basic information.

How Does it Work?

If you want to write a review, you need to make an account on the website ( using a LinkedIn profile. This is to ensure that you are a real human being and not a bot that is going online and boosting reviews to make the company/software seem more attractive and better than it actually is. Once you have your account, you are invited to review on products you've used and bought.

If you want to post your company and/or software, you need to pay in order to post it. As mentioned before, there are two different methods for doing this (a freeway and a paid way). Regardless of which you choose, you must first call Capterra, or email them, and work what program you want with them.

Cost and Price Plans

The price for posting your company or software on Capterra, you must get an estimate from them. There are possibilities for you to make money while posting ads on their website, but this will depend on what you’re posting, how often you’re posting it, and how much action it gets. There is not a lot of publicly known information revolving around the cost and price of their solutions.

Customer Service

If there are any concerns or if you have any questions, you may contact Capterra with the following information:

  • Email: [email protected]
  • Contact Page:
  • Refund/Cancellation Options: If there are any problems relating to the financial aspect of any transaction you make, send an email to the address provided above and explain, in detail, what the issue(s) is.

Online Reviews/Complaints

The reviews of Capterra are rather mixed. About 50% of users gave it a 5-star review, claiming that it offers a great way to look into certain softwares and companies and generate a better understanding of some of the products they might be interested in. The format allows for quick access to a number of reviews with landing pages that outline all the information someone would need.

In terms of complaints, close to 25% of users gave it a 1-star review. They complain that, for vendors, Capterra doesn’t pay them as per their agreements, or they aren’t able to make accounts. Reviewers claim that they aren’t able to make accounts or have their reviews accepted, leading to a biased set of reviews.

Competitors and Alternatives

Below are three possible alternatives other than Capterra:

Capterra vs Gartner

Gartner is very similar to Capterra in the sense that it offers the exact same kind of service. Gartner specializes in allowing users to do reviews on a number of softwares and companies that spread across the tech industry. Companies, on the other hand, can pay to have their softwares available online for review.

The only difference is the amount of analysis you can do between softwares. Gartner has been created in such a way that you can compare two or more products and even do some one-on-one advice with them.

Capterra vs G2 Crowd

G2 Solutions is very close to Capterra in terms of look, website layout, and overall goal. It focuses on providing a review platform that allows users to comment on what they liked about a company, allow companies to interact with users, and allow companies to also generate a better idea as to what their customers think of them and their products.

G2 Crowd is more advanced when it comes to the companies being able to interact with their customers. With Capterra, the reviews are stated and there isn’t a lot of room for two-way conversations, where G2 Crowd looks to build a more engaging business model.

Capterra vs Software Shortlist

Software Shortlist is another website that allows users to go online and create online reviews on a number of different softwares and companies that are tech-related. One thing they do differently than anyone else is allowing users to put in a number of software requirements that the system will use to match them with a software that best suits their needs.

Every other aspect of the website (such as companies paying for listings, customers leaving reviews, etc.) is very close to that of Capterra.

Where to Buy?

The only place to take part in this review process and provide your opinion on a number of softwares and companies listed by Capterra, you need to go on their website. Doing business involving Capterra off of their official website may not be legit and it is highly suggested that you take up all issues directly with Capterra, rather than consulting an outside source.


Overall, Capterra is great for looking at softwares and software companies and seeing what other people say about the product you plan on buying. When it comes to leaving reviews and/or posting your own software on their website, there is a slight possibility that you may run into some problems.

It’s important to do extensive research into a software product if you plan on buying one and ensure that it is safe and right for you.

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