Bright Cellars Reviews

Bright Cellars
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About Bright Cellars

If you’re like many people, you might enjoy indulging in a good glass of wine - but unless you’re a wine list connoisseur, you’ll probably end up drinking the same few wines each and every time. It will do the trick, but it sure can get boring over time.

What if you had a way to shake things up a bit? With Bright Cellars, you just might.

How Does It Work?

Bright Cellars is a wine club company who understands that not everyone has the knowledge or time to find new wines that they will love. The company aims to help wine lovers get quality wine personalized to their tastes. The process is simple: First, you take a quick quiz on their website, review their wine matches for you, and finally, wait for your monthly wine box delivery to show up at the address you provide.

They want to make your wine experience easy and seamless. As such, when you log into your account, you can easily select options to cancel or skip a month at any time, or even delete an account or unsubscribe from Bright Cellars altogether. 


Bright Cellars utilizes a Bright Points algorithm which compares important attributes of the wines to your taste preferences. As you try new wines, you are given the option to rate them, allowing them to curate better and more specialized wine recommendations for you. This system ensures that each customer gets a truly personalized experience. Bright Cellars also allows you to send a gift subscription to someone you love.

Cost and Price Plans

The monthly cost of a Bright Cellars subscription is $90.00 for six bottles of wine plus $8.00 to ship the box of wine bottles. You can save some money by grabbing an intro offer of 60% off your first order, which brings your cost down to $54.36 for the first month.

Competitors and Alternatives

If you are looking for a great subscription service to help you sample and find your new favorite beverages, you are in luck- there are several other services that are like Bright Cellars.

For example, you may choose to use Winc, whose mission is to make wine more accessible and enjoyable for all wine lovers. This personalized wine service has its own winery located in California, offers an online membership program, and sells a variety of red, white, sparkling, cider, and even vegan options at retailers, restaurants, and the Winc online store. Members receive discounts on Winc wines and get four bottles a month with the subscription service, which starts at $13/bottle.

Like Bright Cellars, Winc allows you to skip a month or allows you to cancel an account or membership at any time. Winc also offers a free mobile app so you can edit your membership preferences, or shop for wine directly from your phone. Winc has been well-reviewed by wine lovers. For example, the Money Under 30 blog says that Winc is “reasonably affordable,” and calls Winc wines “outstanding.” And The Wine Club Review blog praises Winc for offering a “large selection,” says that “the labels were very well-designed and quite chic,” and was impressed with Winc’s ability to help wine lovers “consistently receive amazing small-batch boutique wines at accessible prices.”

Another popular wine club is Firstleaf. Firstleaf offers personalized selections to each customer, along with flexibility which allows you to skip months, cancel, and customize your delivery timeline. Firstleaf guarantees satisfaction, permitting customers to receive complete refunds if they are not satisfied with the wines they purchase.

This means that you do not have to question ordering an unknown wine and getting a mystery bottle that you hate – Firstleaf wants their customers to be satisfied with every purchase. Firstleaf’s subscription program starts at $90/month for six bottles of wine. Business Insider says that Firstleaf is “a much more affordable way to enjoy quality wines from top vineyards around the world,” and Wine Club Reviews says that Firstleaf “has nailed ease-of-use, presentation, and offers reasonably interesting wines.”

Customer Service

If you need help with anything from information about their products or an update on your order to assistance about how to cancel, or help if your account or credit card is not working, Bright Cellars offers several ways to contact their customer service team. You can text them at 84410, reach out at their phone number (844-223-5527), or send an email to [email protected]

The company also has an A+ rating on the BBB website, which indicates that their customer service team is responsive.

Online Customer Reviews/Complaints

Now, let’s get to the question that likely is on your mind: Is Bright Cellars legit? The answer to this question is somewhat complicated because reviews of this subscription service are mixed.

Wine Club Reviews praises Bright Cellars’ “amazing customer service,” and says that “[they’ve] liked each shipment better than the last but says that they could focus on “[increasing] the value being offered.”

The website Sitejabber has similarly mixed reviews with some satisfied customers saying that “their service was great,” and “[they] liked all the wine [they] got,” and others offering criticism, complaining that they were “double-charged,” or received only “awful wine.”

Where to Buy?

You can sign up for Bright Cellars directly through their website.

Is It Worth It?

If you are looking to sign up for a drink subscription service, you may want to take some time to consider if this is right for you. There are many alternatives to Bright Cellars that boast more satisfied customers. Some people, however, love Bright Cellars, and with their special 60% off option, it may be worth it for you to try the service out at a discounted price and then cancel if you are dissatisfied. Whatever you decide, hopefully you discover a drink that makes you happy – cheers!

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