About is a new kind of investment website that says they have provided an investment opportunity for the middle class, which is focused on trust and transparency, and also works to give back to the community. 

How Does It Work?

According to their website, the creators of believe that today’s Wall Street firms are spending all of their time focusing on Americans were already fortunate in wealth, which is only resulting growing inequality and diminished opportunities.

The goal of this investment platform is to bring investment opportunities to middle class Americans so that they too will have a way to meet their own goals through the power of investing. If you have no experience with investing, this website will provide you with many different educational resources to help you better understand they types and kinds of investments to make. 

In addition, the investment strategies of their portfolios are “built on deep research and constant analysis by professionals with decades of experience creating investment strategies for major endowments and multi-millionaires.”

Finally, this website also has a program called “Dimes for a Difference” which promises that ten cents of every dollar in profit they make will be donated to successful charities that are committed to provide economic opportunities to struggling Americans. 

Cost/Price Plans

The cost of using for your investment needs may be one of the most surprising differences in how they do business compared to their competitors. Their website says clearly that “you decide what to pay us.” makes no money from their investors except what their investors choose to pay them. 

In order to make this payment format work, they say that their team works hard to “hold down, negotiate down, and subsidize any expenses or fees to third-parties.” They believe that their customers will pay them fairly for their services, saying that if they are asking you to trust them with your money, they should be willing to trust you with their money as well. 

Refund Policy

As a financial institution, this website does not provide a general Refund Policy for their users, which is standard. The reality of any investment is that there is always an option to lose money, and investors must be prepared for this before they submit their investment. 

If a circumstance has occurred with any kind of technical issue that you believe has affected your account or any sort of investment move you were planning on making, you should contact their Customer Service team as soon as possible.  

Customer Service Contact Info

Customers who would like to contact Customer Service with any questions, concerns, or complaints can do so by email at [email protected] or by submitting them directly to their website through their Contact Us link.


While there are not very many reviews available for this investment platform from people who are actively using this website for their investment needs, there are a variety of reviews from financial and technology publications like Business Insider, Wired, and many others.

These reviews are almost universally positive and enthusiastic. In general, they all reference the fact that this company is offering beneficial investment opportunities to middle class investors and they are one of the only investment platforms available that donates a percentage of their proceeds to charities, making them the investment platform of choice for socially conscious investors.

Finally, most of these companies were also very impressed with their payment structure, saying that the goal of this structure is to incentivize their investment team to perform better, because unlike other investment platforms with flat fees, they are more likely to be better compensated when their performances are more impressive.    

Competitors and Alternatives?

There are many other investment platforms which have worked hard to put more investment opportunities within the reach of middle class investors, including Wealthfront,, Vanguard, FutureAdvisor, and many others.

If you have experience with this company or their products, please leave your reviews below.

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1 Review

Don't waste your time

January15, 2019

Filled out applications sent in photos of my liscance. They now have all my info including ss number. Web site just cuts me off with no help. Phone is a two hour wait. I called after 30 min voice comes on and says you met the max wait time and hangs up on me.

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